These days, it appears as if everyone is testing the entrepreneurial waters and putting up their own business. If you’ve got a knack for food, then putting up a food business only seems natural. Of course, this means that you may be up against other aspiring entrepreneurs who also think they have something valuable to bring to the table.
As such, you’re going to want to up your game and do what you can to stand out. One way to do this is to look as professional and legitimate as possible.
Don’t know where to begin? Here are some tips:
It is assumed at this point that you have already completed your business strategy which will act as your North Star. With your business strategy complete, you must now define your brand strategy.
Blandine Mathieu, Founder and Creative Director of NiceDay suggests that you think about it like this: how do you want to be perceived by customers when they think of or interact with your business? Then, answer questions like these: If my brand were a person, who would they be? What is my brand story? How is my brand positioned in the marketplace to be successful?
The most simple yet helpful advice I can give for small food businesses, says Steve O'Dell, Co-Founder and CEO of Tenzo Matcha Tea, is to focus on your color scheme for your website and brand. If you can choose a color and logo that pulls and entices your customers then you have a far better chance of success.
All major restaurant chains use this tactic to trigger your brain to crave their food, so why should you miss out on this? Find what fits best with the product you sell. For example, at Tenzo Tea we sell matcha which is why we stuck with the green shade. This shade of green has become our staple and has allowed us to make a brand that people can notice.
Everyone knows we eat with our eyes, reminds Soleil Roth, Award Winning Blogger and Photographer at Adaptia Design. This is why one of the key factors to making your food business look professional is high-quality photos, imagery, and content. From food review sites to individual restaurants website galleries, having professional photos is extremely important in elevating one's whole brand and using it for marketing purposes.
Also, have a shot of your entire (or main) staff of your business above the fold of your website. People respond really well to other people and will be more receptive to your offer and food menu if they can connect you with faces, says Martina Cooper, Main Writer & Reviewer at BHMR.
The most important tip for making your food business looking professional is having a consistent presence on social media. Consistency means both frequent posts AND posts that have a consistent vibe, clarifies DeAnna Dailey, Founder of Team Five, Inc..
Frequent posts matter for two big reasons: your audience wants to hear from you, and the social media algorithms show your posts to more people if you post regularly. If you just pop in and post about a sale once a month, hardly anyone will see it no matter how professional it looks.
A strong social media presence will really help gain your customers’ trust and make your business look more professional, emphasizes Simon Elkjær, Chief Marketing Officer at avXperten. Food businesses that have a strong social media presence across multiple platforms will find it easier to engage with their target market, promote their products, and improve their service.
It’s important for food businesses to go beyond simply listing themselves in online directories and being discoverable. What food businesses should do now is make the most out of social media, gain as much insight about their customers, and optimize their business to meet demands.
Professional, successful food businesses begin from top-quality customer service, says eCommerce Expert at Tidio, Kas Szatylowicz. For this reason, live chat and chatbots have become the backbone for real-time, instantaneous client supports and business development. Consumers expect an immediate response to their sales questions.
Using chatbots and live chat, you can provide a quick reaction, offer friendly communication, and immediately resolve customers' queries. Entrepreneurs who run takeaway services can quickly remove any concerns using a Delivery Tracking Chatbot, which provides customers with updated delivery information. This way, you create a good user experience and build an image of a professional and trustworthy brand, adds Szatylowicz.
Chatbots can also perform tedious tasks as managing reservations and taking orders from customers with the guarantee that they will be 100% accurate. Minimizing order mistakes is one of the crucial factors in building a professional and reliable business. We all know that the art of understanding your customers is essential to building loyalty.
Chatbots analyze previous purchase information and advise customers of food they may not try yet or recommend the best drink to match their meal. With the help of the chatbot and live chat solutions, you are able to create a professional, customer-oriented food business with a deep understanding of your clients' needs.